Strategic Amazon U.S. Expansion

for European Brands

Helping European brands successfully launch and scale on Amazon in the United States.

GreenPan

Serax

GreenLife

Silk’n

BBODY

Blue Diamond

Amazon U.S. is a Huge Opportunity —
But a Complex Market

For many European brands, launching on Amazon in the United States looks straightforward at first.

But the reality is far more complex.

  • Different logistics and fulfillment requirements.

  • Different consumer expectations.

  • Different competitive dynamics.

Without the right strategy, even strong brands struggle to gain traction.

Pinch Marketing helps European brands navigate this complexity and approach Amazon U.S. with a clear, structured roadmap.

A modern office desk with two people working, one using a laptop and the other writing in a notebook. The desk has a large glass vase with two calla lilies, several glasses of water, a notebook, a pen, and decorative beige vases.

Our Services

Is Pinch Marketing Right for You?

    • are based in Europe

    • have an established product or brand

    • want to expand into the U.S. market

    • are serious about building a long-term Amazon strategy

    If that sounds like you, we would love to start a conversation.

Black and white portrait of a woman with long dark hair, smiling, wearing a sleeveless black top.

Meet the Founder

Pinch Marketing was founded by Charlotte Volcke, an experienced e-commerce and marketplace strategist.

Originally from Belgium and now based in the United States, Charlotte brings a unique perspective to helping European brands expand internationally.

For more than a decade, she has worked with brands across retail and e-commerce, helping them navigate new markets and build strong marketplace strategies.

Her experience includes working with brands such as:

GreenPan
Serax
OXO
Silk’n
GreenLife
Blue Diamond

Through Pinch Marketing, Charlotte combines her European roots, deep understanding of the U.S. market, and years of marketplace experience to help European brands successfully launch and grow on Amazon in the United States.

Why work with Pinch Marketing?

  • 14+ years of experience in e-commerce and marketplaces

  • deep understanding of the Amazon U.S. ecosystem

  • unique perspective bridging European brands and the U.S. market

  • founder-led consultancy providing hands-on strategic guidance

Contact Us

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